Tinder launches Tinder U for the University kids
There’s a new Tinder in town. It is a feature called Tinder U, made specifically for users of the dating app who are in college. And therefore the company is rolling it out just in time for the start of the new school year.
To set up Tinder U on an account, users must have an active .edu email address and be geolocated on their college campus. At launch, Tinder U are getting to be available to iOS users who attend a four-year, accredited, not-for-profit school within the U.S.
Tinder U functions a touch like regular old Tinder, with swiping and each one. You’ll even toggle back and forth between the Tinder U feature and thus the first. When toggled on, users will see their school logo depicted as a badge on their profile image. Using this feature brings up college students within the same area, including students on Tinder who attend nearby universities.
Reaching out to college-aged students could also be a wise move by Tinder’s parent company, Match Group, Inc., which recently said users between the ages of 18 and 24 structure the only largest age bracket on the app.
As Facebook readies its dating feature, it’s interesting to determine Tinder deploy the same strategy Facebook used, albeit in reverse order. Within the early years of Facebook, users needed a .edu email address to see in and use the service.
Tinder U is additionally a possible win for the longer-term growth of the service. Additionally, to tens of many free users, Tinder has almost 3.8 million users paying a $14.99 per month (translates into ₹1048) subscription within the U.S. for a premium version of the app. If the youngest age group becomes invested early, they could alright grow old to become paying subscribers.
When will Tinder U launch in other countries? This is early to share, but stay tuned.