“How to go Viral on Insta”
Instagram is no longer a photography aficionado's exclusive social media platform. It is now utilized by over 700 million people every month, and it has the capacity to propel undiscovered businesses into the spotlight. Instagram content that goes viral is content that people tag their friends in, like, comment on, and save to their albums. Viral Instagram content receives much more engagement than regular Instagram posts. A viral Instagram post has 100,000+ likes and views, as well as thousands of comments, despite the fact that it was uploaded by an account with only a few hundred or thousand followers.
It is critical for social media marketers to learn the secrets of developing viral content in order to be successful on Instagram. Going viral is no longer as simple as it once was, as you now need a variety of factors to work in your favour. This is a rare occurrence. High-quality content that people want to share is one component of the jigsaw.
What makes a post viral?
There are no established standards or thresholds for determining when content becomes viral. There are a variety of aspects to consider, including:
- The amount of times a piece of content has been shared on social media.How many likes does the post get?
- The large number of unique users it has attracted.
- The rate at which the content is consumed
- The number of link clicks a post receives
- The content's overall longevity
How do Instagram accounts go viral?
Increased engagement is what makes the bulk of Instagram accounts go viral. This implies you must do all possible to promote and boost engagement as quickly as possible. The idea is that a significant increase in engagement will push your post to Instagram's Explore page, making it even easier for others to find and watch your content.
Tips and tricks to go viral on Instagram
There is a strategy for making your posts go viral and setting yourself up for success.
Find a unique and creative voice
Viral content is one-of-a-kind content. Almost all of the content is visually appealing, controversial, emotionally engaging, or newsworthy in some way. Content with a strong point of view is more likely to become viral than content with a broad appeal. When it comes to Instagram, the most exciting aspect is certainly creating your own content and being absolutely unique. Anyone who sees your page will develop an immediate impression of your brand's identity, so you must portray yourself in the manner in which you want to be seen. Your page's content should reflect your personality. Your audience will respect your authenticity if you are distinct and express your perspective in your field.
Know your audience
To build a marketing campaign that will effectively engage prospects, you must first understand your audience, as with every marketing project. You need to know what makes your target audience tick if you want to create viral Instagram content. It will also assist Instagram marketers to understand the types of content your target audience like and the other Instagram accounts they regularly follow. A content must resonate with your audience in order to go viral. Look at other successful posts in your industry or ask your consumers for feedback to figure out what type of content they like to see.
Posting while your audience is active is an easy thing to do. Because your audience already follows you and is likely to enjoy and engage with your posts, posting while they are active is the greatest way to get immediate high engagement.
Find something viral and add your own twist
To begin, look for posts that have performed well and gone viral in the past. You can search for content using hashtags or usernames using ViralFindr or another similar tool. The majority of Instagram analytics tools will also provide you with some trending content suggestions. Alternatively, you can check out what's popular on your explore feed. The strategy is to reproduce the concept of a viral post.
Use tags
To increase your following and perhaps go viral, you'll most likely need to rely on trending hashtags, geotags, and reposts. Use trending hashtags, add a geotag, and tag other related accounts in your post to boost the amount of people who see it. Posts with a large number of hashtags perform better than those with only a few. Choose literal and popular hashtags above amusing ones if you want your content to appear in as many searches as possible. A tag allows you to access user-submitted photographs and a whole community of followers that you would not otherwise have access to. Location tagging is also very important because your photos will appear when others search for that region.
Use Analytics
Investing in an Instagram analytics tool like SocialFox may help you rapidly figure out what kind of posts your audience responds to.
Instagram analytics may assist you and your team in determining what content is most likely to engage your target audience. Analytics may also be utilised to improve your hashtags and post schedule.
A simple check at the analytics will show you:
Follower's age range
Gender of followers
Locations of followers
How many likes on a post do you get?
The amount of comments received by each post
The number of times a post has been seen (impressions)
Create more video content
Instagram is putting a greater emphasis on video. Instagram has introduced Instagram Stories, Instagram Live, and IGTV, which competes directly with YouTube. Instagram wants you to make more video content, so it will prioritise video over image content, increasing your chances of going viral with video postings. Some experts believe that video is the way that people will consume online information in the future. If you're looking to create a single piece of extremely viral content, you'll probably want to focus on video content like Reels and IGTV. Videos are more likely to go viral on Instagram than pictures.
Boost engagement
Because you want a lot of people to engage in the first hour after your post goes up, the timing is crucial. The notion is that Instagram needs to know if your post is excellent or bad, so it picks a period after it goes live to assess its performance. The idea is that the time between publishing new content and appearing on the explore page is critical. The more engagement you have (likes and comments), the more widely your content will be shared. This will improve your chances of landing that coveted place on the explore page and joining the viral "like" loop.
10-15 minutes before you submit your new content, start liking and commenting on other people's posts. Once your post has gone live, keep like other people's posts and responding to comments on your own posts. Make a new Story with a preview of the new content.
8. Be consistent
Make sure you're posting on a consistent basis. Planning and scheduling posts ahead of time allows you to keep track of what goes out when. This means you may schedule posts to go live when your followers are most active to get the maximum interaction. It also keeps you from rushing out last-minute pieces, allowing you to maintain high-quality material.
Additional hacks to go viral on Instagram include:
- Host Instagram contests and giveaways.
- Like, comment and engage with other content creators.
- Partner with an industry influencer
- Boost your post with paid ads
Instagram is one of the world's most popular social networking site. Brands and celebrities will have an easier time producing viral content on Instagram than on other social media platforms due to the platform's popularity. To produce viral Instagram content, you must first understand your target audience and invest in analytics to track their preferences. It's more probable that you'll be able to generate something that goes viral on Instagram if you create noteworthy and original content.
Sources:
https://socialfox.co/blog/10-secrets-to-going-viral-on-instagram
https://rafflepress.com/how-to-go-viral-on-instagram/#12-create-a-consistent-posting-schedule
https://socialinsight.io/the-secret-formula-to-creating-a-viral-instagram-post/
https://whatskatieupto.com/2019/08/how-to-go-viral-on-instagram/