BLACKPINK releases new credit cards?How do they work?
K- POP abbreviation for Korean Popular Music (previously South Korean music was called as gayo), is a genre of music originated from South Korea as a part of the Korean Culture and the world of K-pop music is an ever growing full-fledged industry which was worth $578m as of 2019. And ever since the emergence of the Hallyu (Korean wave) in the 1990s the country’s (South Korea) net worth has been growing through the spread of it’s music and dramas. In the year 2018, the South Korean Music market experienced a 17.9% increase in revenue growth, which is stated as the shift from ‘potential’ to ‘power play’. And BTS is considered to be the biggest and most powerful boy band in the planet followed by BLACKPINK which is considered to be the most powerful girl group in the world. And BTS alone brings in more than 8, 00,000 tourists in South Korea due to their enormous fan following and charisma.
BLACKPINK is a South Korean girl group formed by YG Entertainment Company, which debuted in the year 2016 consisting of four members, Jisoo, Jennie, Rose and Lisa. And the band’s name BLACKPINK usually contrasts to the usual meaning of colour pink which is considered to be feminine. BLACKPINK is group that not only wanted to show their kawaii and pretty side to their audience but also their strong and fierce side, thus bringing in both the sides of women under one roof. Since their debut in n 2016, this girl band has given some amazing hits and their songs have gained a place in the Global chart 200 and Billboard Hot 100, thus gaining recognition from RIAA (Recording Industry Association of America), BPI (British Phonographic Industry) and ARIA (Australian Recording Industry Association). In short they have made themselves a household name and one of the biggest K-pop girl act thus also gaining huge international support from fans all over the world. And like any other K- pop group BLACKPINK also has a huge fan base and as already mentioned that they are considered to be the biggest girl band in the world and all their fans are called as BLINKS.
The girl group BLACKPINK debuted in August 2016, thus this year that is 2021 marks as the fifth year anniversary of the group, and it is always seen that whenever a band (especially K – pop) marks or celebrates their debut anniversary, they have something special to offer to their fans as a token of love and appreciation that their fans have showered upon them throughout the years. And same is the case with BLACKPINK, in order to honour their fans on the occasion of their 5th year debut anniversary, the girls along with a credit card company (BC Card) have launched BLACKPINK credit cards thus making them the first K – pop stars to launch their own credit cards.
And this news has been a reason of rejoice and celebration for the BLINKS (fandom of BLACKPINK). The credit cards is said to have four designs available for fans to choose from, each card represents each member, thus fans and select cards with the photos of their bias (your Favourite) on it, like for example if Jisoo is your bias then you might go for a Jisoo card, in the same manner if Rose is your bias then you go for a Rose card, followed the same for the other two members Lisa and Jennie. It is also said that the cards have beautiful designs with some really bright and fun colours with the idol’s pictures at the centre and all the four band mates Jisoo, Jennie, Lisa and Rose are said to have helped with the designs primarily thus giving it a more intimate touch that their fans can relate to.
It is usually seen that credit card companies like to collaborate with exclusively well – known celebrities, but when they decided to collab with BLACKPINK it was a huge shock as well as a moment of joy for the BLINKS and many K – pop fans in general, because it is a gesture that shows the appreciation and recognition that these K – pop bands are getting all around the world even after being Asians. And like already mentioned that the launch of the BLACKPINK credit cards are a feast and chance to rejoice for the BLINKS, their agency YG Entertainment also has to add something about it. They say and I quote, “We expect to create great synergy through the credit card launched together with BC card. With the fifth debut anniversary of BLACKPINK approaching, we hope this partnership is an opportunity to provide greater satisfaction to fans.”
The extents to which these K – pop bands go to satisfy their fans are amazing, they never fail to applaud their fans for all the love and support that they shower upon them (their idols), which helps them achieve great benchmarks and create history and this launching of the BLACKPINK credit cards is one such initiative to make the fans happy, and while talk about it, it also important to know that it is not only the idols that go the extra mile to make their fans happy but also their Entertainment companies of which they are a part of.
Along with the launch of the BLACK PINK credit cards, the BLINKS also had some other surprises lined up for them as a part of the girl group’s fifth debut anniversary. Like, the band celebrated their most awaiting fifth debut anniversary with their long awaited ‘4+1 project’ on August 8th, marking their long journey in the K – pop industry. And the girls also had prepared for the release of their film, ‘THE MOVIE’ on August 4th. Thus all of these count as a huge gesture from the idols towards their dedicative fans, who always make sure to support them in their highs and lows. BLACKPINK like BTS have made it possible to make a name for them in the K – pop industry as well as in the world for being one of the best girl group and also have achieved many feats and all of this has been possible because of the support that they receive from the BLINKS and thus, it is very natural that the girls also give back to their fans, something memorable, that they will be happy to receive and will cherish it for a long time.
I’m not a BLINK but I can very well understand the emotions of the BLINKS as to how they are feeling listening to the news that their favourite idols are launching something in honour of them. As I being an ARMY do get very excited whenever BTS launches or announces something for the ARMYs. And thus, one thing that could be understood from this is that the relationship that a K – pop idol and their fans share is very intimate, where both of them take equal efforts to love and cherish the other party as both of them are incomplete without each other.
So, my dear BLINKS it is time for you all to be happy and celebrate the launching of your favourite idols credit cards, so do go and purchase them in order to show your idols some love.
Total words – 1212
Ref: BLACKPINK becomes first K-pop stars to launch credit cards, fans feel overwhelmed (msn.com)
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