What’s new with Tinder in 2022? 

 

Tinder has launched a new brand campaign in India.

Tinder's new campaign aims to encourage gen Z in India to put themselves out there and make connections.

 

Tinder has launched a new brand campaign in India that depicts real-life dating stories and diverse connections that began on the app. Tinder has also launched a series of short films to accompany the campaign. In addition, the four short films highlight new features such as Explore, Hot Takes, and Vibes. Tinder said in a statement that with this new campaign, it wants to encourage Gen Z in India to put themselves out there and spark connection, chemistry, and serendipity in this world of limitless possibilities.

 

Tinder wants to give members new ways to discover the right person and navigate connections based on mutual interest as a result of a new suite of features, social experiences. Tinder has always celebrated the importance of forging human connections, whether it is looking for love or finding someone who matches your vibe, according to the company.

 

"Tinder is the world's most popular app for making new connections." Every day, millions of our members have the opportunity to meet a wide range of people based on common interests. "This new campaign is a reflection of countless firsts and a celebration of endless possibilities that began on Tinder," said Taru Kapoor, general manager, Match Group India.

 

Tinder, an app for meeting new people, first appeared on a college campus in 2012. It is now available in over 190 countries and languages. It claims to be the world's highest-grossing non-gaming app. According to a statement, Tinder has been downloaded over 450 million times and has resulted in over 60 billion matches.