How to use Instagram Stories Highlights to promote your brand
Instagram has grown to become a powerful marketing tool for businesses looking to reach their target audience. With over 1 billion monthly active users, Instagram provides a platform for businesses to showcase their products, services, and brand values. One of the features that businesses can use to promote their brand on Instagram is Stories Highlights.
In this article, we will explore how to use Instagram Stories Highlights to promote your brand, including expert opinions and industry statistics.
What are Instagram Stories Highlights?
Instagram Stories Highlights are a feature on the platform that allows users to save their Instagram Stories for future viewing. Stories Highlights appear directly below the bio section on an Instagram profile and remain there until they are manually removed. Each Story Highlight can include multiple Instagram Stories, and users can create as many Highlights as they want.
Stories Highlights provide businesses with an opportunity to showcase their brand and products to potential customers. With the right strategy, businesses can use Stories Highlights to promote their brand and increase their visibility on the platform.
Why use Instagram Stories Highlights for your business?
There are several reasons why businesses should use Instagram Stories Highlights to promote their brand:
Increase visibility: Stories Highlights appear directly below the bio section on an Instagram profile, making them a highly visible feature. By using Stories Highlights, businesses can increase their visibility on the platform and attract more potential customers.
Showcase products and services: Stories Highlights provide businesses with an opportunity to showcase their products and services to potential customers. By creating Highlights that showcase their products and services, businesses can attract more customers and increase sales.
Establish brand identity: Stories Highlights can also help businesses establish their brand identity on the platform. By creating Highlights that showcase their brand values, businesses can create a strong brand identity that resonates with their target audience.
Improve engagement: Instagram Stories are known to have high engagement rates, and Stories Highlights are no exception. By creating engaging Stories Highlights, businesses can increase their engagement with potential customers and improve their chances of converting them into customers.
How to use Instagram Stories Highlights to promote your brand?
Now that you understand why Stories Highlights are important for promoting your brand, let's look at how to use them effectively.
Create compelling Stories Highlights covers
The first step to creating effective Stories Highlights is to create compelling covers for each Highlight. The cover is the first thing that potential customers will see when they visit your profile, so it's important to make sure that it accurately represents your brand and is visually appealing.
According to social media expert, Maddy Osman, "Your highlight covers should be eye-catching, branded, and on-trend with current design styles. Use colors, fonts, and imagery that align with your brand aesthetic, and make sure they’re consistent across all of your highlight covers.
Organize your Stories Highlights
It's also important to organize your Stories Highlights in a way that makes sense for your brand and your customers. Consider grouping your Highlights by product or service category, or by event or campaign.
According to social media strategist, Rebekah Radice, "Organizing your highlight covers by topic or theme will help your audience quickly find the content they’re interested in. It also allows you to showcase your brand in a more organized and cohesive way."
Use Stories Highlights to showcase your products and services
One of the best ways to use Stories Highlights is to showcase your products and services. Consider creating a Highlight for each product or service category, and include multiple Stories that showcase each product or service.
According to marketing expert, Neil Patel, "Your Stories Highlights are an opportunity to showcase your products in action. Use them to show off the features and benefits of each product, and include customer testimonials or reviews to help build trust with potential customers.