What are the top 10 beauty brands that women should follow?
Beauty products or cosmetics are items designed to enhance one's beauty. They are either chemical based or organic. They have various purposes like skincare– used to cleanse and protect the skin and body, makeup– used to enhance or alter one's appearance. Some are designed to add fragrance to the body. Some are designed for personal care such as shampoo and body wash. But there are certain things to keep in mind while applying beauty products. There are some right and wrong ways to apply beauty products.
Why are beauty products applied ?
Beauty products are designed to enhance,alter, one's beauty or for personal care or skincare.
Skincare products are designed to cleanse, exfoliate, or protect the skin. These include cleansers, scrubs, face washes and masks, etc.
Personal care products are used for some kind of regular use such as shampoo and body wash.
Makeup products are used to enhance or alter one's appearance. These are applied to change skin colour, face shape, natural features such as eyebrows and eyelashes, etc.
Some cosmetics are designed to add fragrance to the body. These include perfumes, deodorants or body sprays.
Why are beauty products important?
Beauty products are important in today's world as appearance is very important nowadays. Appearance does affect a person's impression and personality. There are some positive impacts of beauty products.
Beauty products enhance self confidence. It is considered as an important aspect of self care.
The right products keep your skin hydrated and nutrient rich which is helpful for overall body health.
Skincare products protect your skin as it keeps the moisture level balanced, stimulates skin metabolism and protects it against the harmful UV rays.
Beauty products can make you look professional, confident and job ready as well.
A good skincare routine by using the right beauty products can help prevent acne, reduce wrinkles, and make the skin healthy. Also it can give you a youthful look.
Who can apply beauty products?
Anyone can apply beauty products who don't have any allergy to it or are not harmed by it. It is important to choose the right product according to your skin. You should know what suits you and your skin. People with sensitive skin are advised to talk to a skincare expert or beautician before using any beauty product. You should know about the ingredients of the product you are using so that you don't have any ill effects of it.
What are some popular beauty brands?
L'Oreal: L’Oreal is the world’s largest beauty brand with a presence in 150 countries. It creates and develops cosmetic products across skincare, haircare, make-up and perfumes. It has 36 brands in its portfolio which includes L’Oréal Paris, Vichy, Garnier, Yves Saint Laurent Beauté, Giorgio Armani Beauty, Ralph Lauren, Maybelline New York, and Biotherm.
Unilever: Unilever has a footprint in more than 190 countries, it supplies products such as food, confections, soft drinks, tea, ice cream, energy drinks, coffee, laundry and household cleaning products, beauty and personal care, toothpaste, and healthcare products.
P&G: P &G or Procter & Gamble operates through Fabric & Home Care, Beauty, Health Care, Grooming, as well as Baby, Feminine & Family Care segments throughout the world. Major brands of the company are Head & Shoulders, Ariel, Old Spice, Pantene, Safeguard, Olay, Tide, Vicks, and Gain.
Estée Lauder : Estée Lauder includes more than 25 brands that are available in 150 countries. This beauty brand has more than 48,000 employees worldwide working for them.
Shiseido: Shiseido is one of the oldest cosmetics companies in the world. It has five brand categories, namely Prestige, Cosmetics, Personal Care, Fragrance, and Professional. It is investing in the premium skin beauty category and digital platforms to enhance growth.
Beiersdorf : Beiersdorf has several brands under it such as Nivea, La Prairie, Eucerin, Labello, Hidrofugal, Gammon, Coppertone, Chaul, and Maestro in the consumer business segment.
LVMH: LVMH is one of the world's largest luxury goods conglomerates. It owns multiple brands including Louis Vuitton, Givenchy, Tag Heuer, Bvlgari, Tiffany & Co, Acqua Di Parma, Marc Jacobs Beauty, and Louis Vuitton.
Kao: Kao is a Japanese chemical and cosmetics company which operates through two business segments. Consumer products of the company include Cosmetics, Human Health Care, Skin Care & Hair Care, and Fabric and Home Care.
Coty: Coty is headquartered in New York, US and has products in more than 150 countries. It offers consumer brands such as CoverGirl, Adidas body care, Max Factor, Nautica, and Rimmel. It also has licensing agreements with luxury brands such as Hugo Boss, Burberry, Chloé, Calvin Klein, Gucci and Davidoff.
Johnson & Johnson: Johnson & Johnson is a multinational company founded in 1886 and has more than 130,000 employees. Its skincare brands are Neutrogena, Aveeno, NeoStrata, Dabao, and Dr.Ci:Labo; and haircare brands include Maui Moisture and OGX.
How to know that a particular beauty brand is chemical free?
It is tough to find completely organic cosmetics. Some of the chemicals in them are really harsh that leach into your skin throughout the day. To keep yourself safe you must know how to check whether it is chemical free or not. This can be checked using following steps :
Look for a MADE SAFE logo in the label of makeup. It ensures that the makeup is chemical free and has no contamination and if it is present then the makeup is safe to use without any worry.
Claims like "organic," "natural," "vegan," or "chemical-free" on labels must be checked while shopping. Products usually have specific claims like phthalate-free, sulfate-free, and paraben-free which means it has no harmful products left.
There are a lot of chemicals such as ethanolamines, parabens, UV filters, formaldehyde releasing preservatives, sodium laureth sulfate, hydrogenated cottonseed oil, nonoxynol, fragrance (which can mean almost anything),etc which may be present in shampoos. If the presence of these chemicals is seen in the label then they must not be used.
As the skin is very sensitive and it can absorb anything through pores, it is important to check the ingredients of anything applying on it.
Makeup can leach chemicals into your skin throughout the day hence, if you’re buying blush, eyeshadow, powder, etc, titanium dioxide, carbon black, PTFE, talc, BHA, silica, quaternium-15, imidazolidinyl urea all must be avoided.
A number of websites provide searchable databases that allow you to check the safety of your cosmetic product. The databases also let you search any potentially harmful chemical and find a list of products that contain it.
When do you need to see a doctor?
If you are suffering from skin or health complications, applying any cosmetic may not be a good idea. If any beauty product inflames your skin or it reacts negatively, it is best to speak with a specialist or consult a dermatologist.
Conclusion
Beauty products or cosmetics are items designed to enhance one's beauty. They are either chemical based or organic. It is tough to find completely organic cosmetics. Some of the chemicals in them are really harsh that leach into your skin throughout the day. Anyone can apply beauty products who don't have any allergy to it or are not harmed by it. If any beauty product inflames your skin or it reacts negatively, it is best to speak with a specialist or consult a dermatologist.
References
https://www.google.com/amp/s/www.wikihow.com/Choose-Chemical-Free-Cosmetics%3famp=1
https://en.m.wikipedia.org/wiki/Cosmetics
https://www.cosmetics-technology.com/features/top-ten-cosmetics-companies-in-the-world/