How to use TikTok for influencer outreach
Introduction:
TikTok is one of the fastest-growing social media platforms, with over 1 billion active users worldwide. It has quickly become a popular platform for influencer outreach, allowing brands to reach a wide and engaged audience. In this article, we will explore how to use TikTok for influencer outreach, including tips and tricks, expert opinions, and industry statistics.
Headings:
1. Understanding TikTok and its influencer landscape
2. Identifying the right influencers for your brand
3. Reaching out to influencers on TikTok
4. Creating effective influencer partnerships on TikTok
5. Measuring the success of your TikTok influencer campaign
Understanding TikTok and its influencer landscape:
TikTok is a social media platform that allows users to create and share short-form videos, usually with music and sound effects. The app is popular among a younger demographic, with the majority of users under the age of 30. TikTok influencers are creators who have gained a significant following on the platform, usually through their engaging and creative content.
Expert Opinion: "TikTok is a great platform for influencer outreach because it's still relatively new, and there's a lot of opportunity to get in early and build relationships with influencers. It's also a platform that's all about creativity and entertainment, so it's a great way to show off your brand's personality." - Jasmine Star, Social Media Strategist.
Industry Statistics:
Here are some industry statistics that highlight the popularity and potential of TikTok for influencer outreach:
1. According to Hopper HQ, TikTok is the fastest-growing social media platform for influencer marketing.
2. A study by Influencer Marketing Hub found that 69% of marketers plan to increase their influencer marketing budget in 2021, with a focus on TikTok.
3. The average engagement rate on TikTok is 8%, compared to 3% on Instagram, making it a highly engaged platform.
Identifying the right influencers for your brand:
The key to successful influencer outreach on TikTok is identifying the right influencers for your brand. It's important to choose influencers who align with your brand values, have a similar target audience, and can authentically promote your products or services.
To find the right influencers on TikTok, you can use tools like TikTok Analytics, which allows you to search for influencers based on hashtags and keywords. You can also search for popular hashtags and look for creators who are already posting content that aligns with your brand.
Expert Opinion: "When it comes to finding the right influencers on TikTok, it's important to look beyond just follower count. You want to find creators who are passionate about your brand and can create content that resonates with their audience. Look for creators who are already creating content that aligns with your brand and have a unique perspective." - Rachel Pedersen, Social Media Strategist.
Reaching out to influencers on TikTok:
Once you've identified the right influencers for your brand, it's time to reach out to them. You can send a direct message on TikTok, but it's also a good idea to follow them on other social media platforms and engage with their content. This helps to build a relationship and establish trust before you pitch your influencer partnership.
When reaching out to influencers, it's important to be clear about your expectations and offer them something of value. This could be a commission for each sale, free products or services, or exposure to your audience.
Expert Opinion: "When reaching out to influencers on TikTok, it's important to establish a genuine relationship first. Don't just send a cold pitch without any prior interaction. Engage with their content, leave thoughtful comments, and build a rapport. And when you do pitch your partnership, make sure you're offering something of value to the influencer. It's not just about what they can do for your brand, but also what you can do for them." - Tyler J. McCall, Social Media Strategist.
Creating effective influencer partnerships on TikTok:
Once you've established a relationship with an influencer and they've agreed to partner with your brand, it's important to work together to create effective content that resonates with their audience. This means giving the influencer creative freedom and allowing them to showcase your brand in their own unique way.
One effective way to create content on TikTok is to participate in challenges and trends. This allows your brand to tap into the platform's viral nature and reach a wider audience.
Expert Opinion: "When working with influencers on TikTok, it's important to let them be creative and showcase your brand in their own way. Don't be too prescriptive or restrictive with your brand guidelines. And make sure you're participating in challenges and trends that are relevant to your brand and target audience." - Nikki Canning, Social Media Strategist.
Measuring the success of your TikTok influencer campaign:
Measuring the success of your TikTok influencer campaign is essential to understanding its impact on your brand. You can track metrics like engagement, reach, and conversions to see how your influencer partnership is driving results.
It's also important to gather feedback from the influencer to understand what worked well and what could be improved in future partnerships.
Expert Opinion: "Measuring the success of your TikTok influencer campaign is crucial to understanding its impact on your brand. Make sure you're tracking metrics like engagement and conversions, and gathering feedback from the influencer to improve future partnerships." - Neal Schaffer, Social Media Strategist.
Industry Statistics:
Here are some industry statistics that highlight the success of TikTok influencer campaigns:
1. According to a survey by Influencer Marketing Hub, 67% of marketers believe that TikTok is the most effective platform for influencer marketing.
2. A study by Linqia found that 87% of marketers who use influencer marketing on TikTok find it effective for driving engagement.
3. A report by Influencer Marketing Hub found that TikTok influencers charge an average of $0.01-$0.02 per view.
Conclusion:
TikTok is a powerful platform for influencer outreach, allowing brands to reach a young and engaged audience. By understanding the platform and its influencer landscape, identifying the right influencers, and creating effective partnerships, brands can drive real results and reach new audiences. By measuring the success of their campaigns and gathering feedback, brands can continually improve their influencer outreach on TikTok.