How to write compelling video descriptions for YouTube
Introduction
Video descriptions are an essential part of YouTube video metadata. They not only provide context for the video but also help with search optimization and viewer engagement. In this article, we will discuss how to write compelling video descriptions for YouTube that will help increase views, attention, and search visibility.
Why video descriptions matter for YouTube videos
Video descriptions are an important aspect of YouTube video metadata. They provide additional information about the video and help viewers understand the content better. Additionally, video descriptions can help with search optimization, making it easier for viewers to find your video. A good video description can:
1. Improve search visibility: YouTube's algorithm uses video descriptions to understand the content of the video, making it more likely to appear in search results.
2. Increase engagement: A well-crafted video description can encourage viewers to watch the video and engage with it by leaving comments or liking it.
3. Provide context: Video descriptions can provide important context for the video, such as the topic, the creator's perspective, or any relevant links or resources.
How to write effective video descriptions for YouTube
1. Start with a compelling opening sentence
The first sentence of your video description is the most important because it's the first thing viewers see. Make sure to include a compelling opening sentence that grabs their attention and entices them to read more.
2. Be descriptive
Your video description should accurately describe the content of the video. This not only helps viewers understand what the video is about but also improves search visibility. Including keywords in the description can also help with search optimization.
3. Include timestamps
If your video includes multiple segments or topics, including timestamps in the description can help viewers navigate to the section they're interested in. This can also improve engagement and watch time, as viewers are more likely to watch the entire video if they can easily find the parts that interest them.
4. Add relevant links
If your video includes references to other resources or websites, including links in the description can provide additional value to viewers. This can also improve search visibility, as YouTube's algorithm considers outbound links in its search rankings.
5. Use hashtags
Including relevant hashtags in your video description can improve search visibility and help viewers discover your video. Use hashtags that are related to the topic of your video and that is commonly used in your niche.
6. Add a call to action
Including a call to action (CTA) in your video description can encourage viewers to engage with your content. This can include asking viewers to leave a comment, like a video, or subscribe to your channel.
Expert opinion
According to Tim Schmoyer, a YouTube expert, and creator, "Video descriptions are a great way to provide additional context and information about your video. By including relevant keywords, links, and CTAs, you can not only improve search visibility but also encourage engagement from your viewers."
Industry statistics
* According to a study by Backlinko, videos with descriptions between 1,000 and 2,000 words rank higher in search results than videos with shorter descriptions.
* A report by HubSpot found that including outbound links in the video, descriptions can increase views by up to 78%.
* According to YouTube, videos with custom thumbnails, titles, and descriptions have a higher chance of being discovered and watched by viewers.
Conclusion
Writing effective video descriptions is an important aspect of YouTube video optimization. By including a compelling opening sentence, being descriptive, adding timestamps, relevant links, and hashtags, and including a call to action, creators can improve search visibility and encourage engagement from viewers. Additionally, including relevant keywords and using outbound links can increase views and watch time. By investing time in crafting high-quality video descriptions, creators can attract more viewers, build their audience, and ultimately achieve their goals on the platform