How Vineeta Singh has inspired people?
Vineeta Singh is the current CEO and co-founder of SUGAR cosmetics, one of India’s most popular cosmetics brands. She turned down a crore-rupee job offer from an investment bank while still in her twenties to start her enterprise. Before Sugar cosmetics she had hands on two more startups where she failed. But this did not stop her from trying and working.
Who is Vineeta Singh?
Vineeta Singh is the CEO of SUGAR Cosmetics. Born in 1991, in Delhi, she completed her education from Delhi Public School, R.K. Puram, Delhi. Vineeta Singh is a graduate from the Indian Institute of Technology Madras in 2005 with a degree in Electrical Engineering. Vineeta Singh pursued her MBA from IIM Ahmedabad in 2007.
She joined Fab Bags, a subscription service for grooming items, as a co-founder in 2012. She is the CEO of Sugar Cosmetics from 2015. She had her first summer job at Deutsche Bank in 2006 when she was a student. She is married to Kaushik Mukherjee who is the President and COO of Sugar Cosmetics. She is mother to two sons.
What is Sugar Cosmetics?
Rather than doing something for someone else, Vineeta Singh created something for herself after turning down a job offer of one crore in an investment bank. After failed attempts of starting two startups, she launched Sugar Cosmetics along with her husband. Sugar cosmetics is one of India's leading cosmetic brands with a turnover of 104 crores.
Sugar Cosmetics came up with just two products, namely, a black matte eyeliner and a black kohl pencil.
SUGAR beat out so many national and international brands like L'oreal, Lakme and Mac Cosmetics, etc to become India’s fastest-growing cosmetics brand. It has more than 2500 branded outlets in over 130 cities and a revenue of more than 100 crores. This worldwide cosmetics business is estimated to reach $428.9 billion by the end of 2022.
What led Sugar to emerge as one of the most well-known beauty brands in India?
Sugar Cosmetics is one of India's fastest-growing cosmetic companies. Sugar is said to be the cosmetic for brave independent women who refuse to be categorized into stereotypes, with its clutter-breaking attitude, unique low-poly packaging, and chart-topping products. The brand's best selling goods in the Lips, Eyes, Face, Nails & Skin categories are sent all over the world in countries like Germany, Italy, India, the United States, and Korea.
The brand produces products that are a great fit for every Indian skin tone throughout seasons and across the calendar, cruelty-free and high on performance. Sugar Cosmetics is expanding its strong existence with 10,000 plus retail stores by 2021 across 130+ cities with a purpose to reach the doorsteps of every cosmetics user in the country.
What is the net worth of Vineeta Singh?
According to some reports, Vineeta Singh has a net worth of $7 million.
She makes approximately INR 22 crores a year from SUGAR cosmetics.
Shark Tank India, the latest reality show that features Indian startups, had Vineeta Singh as one of the judges.
How Vineeta Singh is inspiring many?
Today's women have the power to shape their fates and fulfill their ambitions. They not just taste success alone but also motivate others to reach the milestones on their journey to success. Vineeta Singh is one of the outstanding women who inspires many. From maintaining balance in house and family to completing work tasks, she proved that everything is possible with hard work and determination. She has been motivating female entrepreneurs for the past few years, demonstrating that chances done with patience and understanding are worthwhile.
As we all know that the market is still male dominated and starting a business as a woman for women is not as it seems. It takes dedication and commitment that no matter what you are going to make it happen. Vineeta had her part of struggles, being mother to two it was not easy for her.
"It doesn’t matter whether that’s what you face while pushing for excellence in your career, building a startup or surviving work-life balance - the struggle is real. And we’ll embrace it. And we’ll tame it", says Vineeta Singh in one of her interviews.
She always wanted to establish something for women as the main client and wanted to do something for herself and not for others, so she turned down one crore job offer. She was keen to start her business after completing her degree. She had two failed startups, but she didn't stop. She launched Sugar Cosmetics as a co-founder and faced all the struggles.
Sugar Cosmetics created buzz on social media platforms such as Instagram, Facebook, and YouTube, specifically targeting females aged 20 to 35. The company raises millions of dollars each month and sells about 650,000 goods. Their Instagram page has millions of followers, and over one million downloads in their app.
They offer offline retail outlets in more than 130 Indian cities. It has created a model for other brands like direct engagement with customers, listening to and reacting to their needs and aspirations, working with influencers, and creating content around the brand like the make-up tutorials and videos on its app.
Conclusion
Vineeta Singh is the current CEO and co-founder of SUGAR cosmetics, one of India’s most popular cosmetics brands. Sugar cosmetics is one of India's leading cosmetic brands with a turnover of 104 crores. It came up with just two products, namely, a black matte eyeliner and a black kohl pencil and now has beat out so many national and international brands like L'oreal, Lakme and Mac Cosmetics, etc to become India’s fastest-growing cosmetics brand. It has more than 2500 branded outlets in over 130 cities and a revenue of more than 100 crores.
Vineeta Singh is one of the outstanding women who inspires many. From maintaining balance in house and family to completing work tasks, she proved that everything is possible with hard work and determination. She always aimed at establishing something for women as the main client and do something for herself and not for others. She had two failed startups, but she didn't stop. She launched Sugar Cosmetics as a co-founder and faced all the struggles.
References
https://startuptalky.com/sugar-cosmetics-success-story/
https://www.thinkwithniche.com/blogs/details/womens-day-special-success-story-of-vineeta-singh