The creator of Tinder's most recent project is a ring for measuring mental wellness.
I'm
not an expert in branding. I do see, though, that calling a product "Happy
Ring" creates some preconceived notions. A delicate subject, mental health
should not be taken lightly. Generally speaking, it's best to steer clear of
anything that makes you feel better without the necessary talk therapy and,
possibly, medicines. No wearable will ever be able to take its place, at least
not in our lifetimes.
Of
course, a consumer device cannot diagnose diseases. While doctors are
increasingly advising people to buy gadgets like the Apple Watch, it's better
to think of them as a stand-in for constantly checking one's vital signs while
we're not in the doctor's office.
In
the end, I don't believe the Happy Ring name does its designers' goals credit.
It both makes me think of the mood ring craze of the 1970s while also implying
that the product is above average in terms of its capacity to profoundly alter
the wearer. It does the idea that our emotional moods have physical
manifestations in our bodies, which is certainly true, a disservice.
There
is little doubt that many wearable technology businesses are striving toward
it. Consider, for instance, this internal Oura study, which seeks to determine
whether the ring can "help identify symptoms of depression and
anxiety," or this report revealing Apple's collaboration with UCLA to use consumer electronics to assist in the diagnosis of conditions
like anxiety, depression, and cognitive decline.
Understandably,
mental health is a sort of wearable holy grail. Listen, the situation is very
difficult at the moment. Who wouldn't want to put on a ring and instantly
obtain a better idea of their mental state? Traditional approaches to treating
mental health often seem overwhelming since it is a vast, frightening, and
baffling issue.
No
claim is made by Happy Ring to be a diagnostic instrument. Instead, the
business thinks it has figured out how to track wearers' progress, similar to
how fitness trackers like the Apple Watch and Oura track physical activity. It
makes the same claims about monitoring those important readings and providing
useful information to help the wearer get back on track as those products.
Sean
Rad, the creator of Tinder, and Dustin Freckleton, the creator of LVL
Technologies, worked together to test whether a wearable device could
accurately depict the mood of the user, according to TechCrunch.
Rad
explains that there were numerous devices available that could track your sleep
or physical activity. "But the elephant in the room, which is your mind,
was truly being ignored. When it comes to mental health or mental moods, they
were doing nothing. Can we create a tool that can begin to passively monitor
what is happening in your brain? is the question we posed. Can we assist
individuals to comprehend, have the language, and better recognize what they
can do to improve their mental health if we can do?
A
custom-built EDA (electrodermal activity) detector, in addition to the usual
assortment of wearable sensors, is cited by the startup as the hardware
difference for the product. A few years ago, Fitbit unveiled its own version of
the technology as a way to gauge the wearer's stress levels. It would seem more
logical to want a wearable to address "stress" as opposed to
"mental health."
"Your
hands start to sweat a little bit if you're public speaking, going on a first
date, or looking for a job," says Freckleton. "That is the sweaty
palms reaction. That happens for evolutionary reasons. The EDA sensor is
specifically made to detect the minute alterations brought on by the skin's
microperspiration and the activation of the autonomic nervous system.
40
people work for Happy Health, which was founded in late 2019. Of those, 13 are
based in Austin, where the firm is based. A $60 million Series A backed by ARCH
Venture Partners was also recently disclosed by the company.
According
to Freckleton, "Funding went to research, development, and production of,
really, a best-in-the-class wearable gadget." "From a sensor level to
a data quality level to an AI infrastructure level, there is no equivalent
device."
The
product's presale waitlist goes live today. Right away, the business is
introducing a hardware-as-a-service approach. The hardware is free upfront,
and plans begin at $20 a month. This contains exercises like keeping a journal,
heart rate tracking, and sleep analysis. There is a dearth of mindfulness
content. Happy claims that it is instead considering partnering with third
parties rather than expressly trying to penetrate that already crowded sector.
The
connect app does make an effort to track how your mental health evolves over
time and has a practical component.
Rad
explains, "Every metric we're providing you on your thinking is actually real-time.
Therefore, you could figuratively do something, open the app, and see the
outcome immediately. However, we also provide you with educational materials,
breathing exercises, meditation, CBT (cognitive behavioral therapy) exercises,
and other activities that are specifically designed to help you better.