Are hotels meeting the requirements and needs of female business travellers?
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According to a recent study, female business travellers have different lodging requirements and needs than their male counterparts. While both sexes want a comfortable and convenient place to stay, women prioritise safety, cleanliness, and getting a good night's sleep.
Insights in Travel conducted the study, which surveyed 1,000 business travellers from around the world. It was discovered that female business travellers are more concerned about their safety while travelling than men. In comparison, only 28 per cent of men said they always check to see if their hotel room has a deadbolt.
Female business travellers are also pickier about cleanliness than men. Seventy per cent of women said they would not stay in a dirty hotel room, compared to only 60 per cent of men.
Finally, the study discovered that female business travellers are more concerned with getting a good night's sleep. In comparison, 40% of women and 33% of men said they always make sure their hotel room has a comfortable bed.
So, are hotels meeting the needs and expectations of female business travellers?
For the most part, the answer appears to be yes. While there is always room for improvement, the majority of hotels do a good job of providing female guests with safe, clean, and comfortable accommodations.
There is one area in which hotels could improve: providing information about local safety concerns. Although 42 per cent of female business travellers said they would like to receive information about local safety concerns from their hotel, only 28 per cent said they do.
This suggests that hotels could do a better job of communicating safety concerns to their guests. Hotels can help to put their guests' minds at ease and make them feel more at ease during their stay by providing this information.
Female business travellers are increasing in number. According to a Global Business Travel Association (GBTA) report, the number of women travelling for business has risen by nearly 20% since 2014. This trend is likely to continue as more women take on leadership roles in businesses around the world.
Despite the increasing number of female business travellers, many hotels are failing to meet their needs. Hotels fall short in a variety of ways, from inadequate security to a lack of female-friendly amenities.
One of the most serious concerns for female business travellers is inadequate security. According to reports, many women feel less safe when travelling for business than when travelling for pleasure.
This is not surprising given that women are more likely to be victims of crime while travelling.
Female business travellers must be able to trust the security measures in place at their hotel to feel safe. Unfortunately, many hotels lack sufficient security measures. Many hotels, for example, lack security cameras in public areas, making it difficult for hotel staff to monitor guests and deter potential criminals. Furthermore, they do not have security guards on duty at night, making guests vulnerable to crime. Another issue that female business travellers are concerned about is a lack of female-friendly amenities. Women would like to see more hotels provide female-friendly amenities like in-room childcare, female-only fitness centres, and female-only floors.
Unfortunately, many hotels do not provide these amenities. In fact, some hotels do not even provide basic amenities for female travellers, such as hair dryers and irons. This makes it difficult for women to maintain a professional appearance while travelling.
Finally, many hotels fail to make female business travellers feel welcome. This is frequently due to hotel staff not being trained to deal with the unique needs of female travellers. As a result, women may feel like they are an inconvenience to hotel staff, adding to the stress of their stay.
While female business travellers face many challenges when travelling, some hotels cater to their needs. These hotels ensure that women have a comfortable and enjoyable experience when travelling for business by providing female-friendly amenities and staff that are trained to deal with the specific needs of female travellers.
The following are key findings from the survey of female travellers:
90 per cent say safety concerns have an impact on activities pursued during personal time while on business travel
86 per cent say it has an effect on booking behaviour, such as booking only daytime flights or staying in a central location.
84 per cent say it affects where they go for business.
81 per cent say safety concerns have reduced their business travel frequency.
80 per cent report that safety concerns have reduced their productivity on business trips.
Female travellers are more concerned than men
Female travellers are frequently more concerned than male travellers about their hotel. This is due to a number of factors.
For starters, women are frequently more concerned with safety than men. They want to ensure that their hotel is in a secure area and that the hotel itself is secure. They also want to ensure that the hotel staff is pleasant and helpful.
Second, women are frequently more worried about cleanliness than men are. They want to ensure that their hotel room, as well as the hotel, are both clean. They also want to ensure that the cleaning is handled by the hotel staff.
Third, women are often more concerned with comfort than men are. They want their hotel room to be comfortable.
Fourth, women are frequently more concerned with value than men. They want to safeguard that their hotel room is a good value as well as the hotel itself.
Finally, women are frequently more concerned than men with the overall experience. They want to ensure that their hotel is a safe and comfortable place to stay.
Female travellers are generally more concerned about their hotel than male travellers because they want to ensure that their hotel is safe, clean, comfortable, and reasonably priced.
What do female travellers do after they receive their hotel keys?
Female travellers typically check to see if their hotel room is clean and tidy after receiving their room key.
They also look for potential safety hazards like frayed electrical cords or broken furniture.
They may also check to see if the room has any amenities that they expected, such as a hair dryer or iron. If they don't like something, they usually contact the front desk to have it fixed.
They are most concerned with safety and security. Before settling in for their stay, female travellers want to ensure that their hotel room is comfortable and secure.
If they are travelling for a business purpose then the anxiety is even more as they want a peaceful environment where they don’t have to think about other petty things and live hassle-free days while working.
How to Make Your Hotel More Alluring to Women?
The hospitality industry is becoming increasingly conscious of the importance of gender inclusivity. This is especially true for female travellers, who frequently have different needs and expectations than their male counterparts.
Hotels can make themselves more appealing to female travellers in a variety of ways. Here are a few examples:
1. Prioritize safety.
Female travellers' safety is always a top priority, so hotels must make their guests feel safe and secure. This can be accomplished in a variety of ways, including providing 24-hour security, well-lit hallways and parking areas, and difficult-to-pick room locks.
2. Provide useful amenities
When it comes to amenities, women frequently have different requirements than men. They might appreciate having a hair dryer in their room, or a laundry service that will wash and iron their clothes. If your hotel can offer these amenities, it will be more appealing to female guests.
3. Pay close attention to the particulars
When it comes to making female guests feel welcome and comfortable, small details can make a big difference. This includes providing toiletries (such as shampoo, conditioner, and body lotion) in the room, as well as extra pillows and blankets.
4. Provide a wide range of food and beverage options
Women travellers frequently have different food and beverage preferences than men. This means that hotels must provide a variety of options, both in terms of the food itself and how it is served. Some women, for example, may prefer lighter meals or the option to order room service at any time of day or night.
5. Be mindful of cultural differences
When serving female guests from various cultures, it is critical to be aware of any potential cultural differences. Some women, for example, may prefer not to be greeted with a handshake or to have a female staff member enter their room. It's always a good idea to ask questions if you're unsure about something.
Making your hotel more appealing to female travellers can be an excellent way to increase revenue. You can create an enjoyable and comfortable experience that will keep guests coming back if you consider the needs and preferences of women.
Conclusion
There is no doubt that hotels should provide a welcoming environment for businesswomen. This is because businesswomen frequently travel for work and require a place where they can feel comfortable and safe. Furthermore, hotels should provide businesswomen with amenities such as conference rooms and business centres. In conclusion, hotels should provide a comfortable environment for businesswomen as well as the necessary facilities.